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Easter eggs (Pexels)
Easter eggs (Pexels)

More than a quarter of Trump's Twitter followers are eggs, and only 1 in 5 are women


More than a quarter of President Trump's Twitter followers are "eggs," so named for the recently retired default image for new accounts, according to a Bloomberg study. 

Of @realdonaldtrump's 27.6 million followers, 7.5 million are eggs, according to the study. That's about 28 percent of his following. 

The egg was long associated with Twitter trolls, bots and fake accounts, though many who bear the avatar simply never bothered to change the image. 

The study also found a wide variety of bots and other automated accounts replied to Trump tweets, ranging from bots correcting typos or messages advertising political donors. The most prolific Trump tweet replier, @Trump2016_Fan, has tweeted more than 18,000 times in the past year, often pro-Trump messages in all caps, and Bloomberg said the account was likely automated.

Other highlights from the study:

  • 19 percent of Trump's followers are women.
  • Of Trump's 20 most-engaged followers, only two had traditionally female names, and both were likely automated.
  • Trump tweets typically generate about 20,000 replies.
  • The 10 most-engaged accounts include five confirmed bots and three accounts that appear to be bots.
When you're a big account, you add eggs ... People also target you, and they might buy you egg followers.
Alexander Taub, Social Rank

Alexander Taub, co-founder of social media data firm Social Rank, said many of the eggs may not be fully authentic accounts.

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