UPDATE 1:27 p.m. EST:
Pepsi has pulled a controversial ad that critics thought appeared to capitalize on the current political climate, according to the Associated Press.
"We also apologize for putting Kendall Jenner in this position," PepsiCo Inc. said.
Amid the backlash, Pepsi issued this statement on Wednesday, "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize."
UPDATE 12:32 p.m. EST: Dr. Martin Luther King Jr.'s daughter Bernice fired back.
UPDATE April 5, 10:23 a.m. EST:
Pepsi responded to the controversy surrounding its new ad featuring Kendall Jenner, Business Insider reports.
"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey," Pepsi said.
ORIGINAL STORY: Pepsi is in the midst of backlash after launching its "Live for Now Moments Anthem" commercial starring Kendall Jenner. The two-and-a-half minute promo shows a model gazing from afar at a protest occurring nearby. Intrigued by the marchers, Jenner removes her blond wig and dark lipstick.
She then approaches a group of police officers nearby where she hands a can of Pepsi to one officers. The protesters behind her erupt into celebration.
WATCH | Pepsi faces backlash for "Live for Now Moments Anthem."
Critics denounced the commercial for being insensitive, given the particular climate. Others drew comparison to an award-winning photograph taken during a Black Lives Matter protest.
Some said the commercial simplified the political climate.
*kendall jenner hands cop a pepsi*— BRANDON WARDELL (@BRANDONWARDELL) April 4, 2017
cop: im not racist anymore
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