About Our People Legal Stuff Careers
Kendall Jenner.jpg
Kendall Jenner arrives at the NBCUniversal Golden Globes afterparty at the Beverly Hilton Hotel on Sunday, Jan. 8, 2017, in Beverly Hills, Calif. (Photo by Rich Fury/Invision/AP)

Pepsi pulled that Kendall Jenner ad


UPDATE 1:27 p.m. EST:

Pepsi has pulled a controversial ad that critics thought appeared to capitalize on the current political climate, according to the Associated Press.

"We also apologize for putting Kendall Jenner in this position," PepsiCo Inc. said.

Amid the backlash, Pepsi issued this statement on Wednesday, "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize."

UPDATE  12:32 p.m. EST: Dr. Martin Luther King Jr.'s daughter Bernice fired back.

UPDATE April 5, 10:23 a.m. EST:

Pepsi responded to the controversy surrounding its new ad featuring Kendall Jenner, Business Insider reports. 

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey," Pepsi said.

ORIGINAL STORY: Pepsi is in the midst of backlash  after launching  its "Live for Now Moments Anthem" commercial starring Kendall Jenner. The two-and-a-half minute promo shows a model gazing from afar at a protest occurring nearby. Intrigued by the marchers, Jenner removes her blond wig and dark lipstick. 

She then approaches a group of police officers nearby where she hands a can of Pepsi to one officers. The protesters behind her erupt into celebration.

WATCH | Pepsi faces backlash for "Live for Now Moments Anthem."

Critics denounced the commercial for being insensitive, given the particular climate. Others drew comparison to an award-winning photograph taken during a Black Lives Matter protest.

Some said the commercial simplified the political climate.

A high school principal resigned after student reporters dug into her credentials

WATCH | For more news you need, check out Circa 60.

Read Comments
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark