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Ivanka Trump expressed support for Equal Pay Day. Critics said her dad should too.

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UPDATE 9:51 a.m. EST:

Ivanka Trump, first daughter and adviser to the president, tweeted her support of Equal Pay Day Tuesday morning.

"We must work to close the gender pay gap!" she wrote.

However, some critics on Twitter accused Ivanka and her father of not matching her words with actions.

Here's Ivanka Trump's tweet.

Critics weren't having it.

Others argued there was no wage gap at all. Studies show there is one.

ORIGINAL STORY: Today marks Equal Pay Day, the day when a women's wages "catch up" with men's.

Due to the roughly 20 percent gap between men's and women's wages, the average working woman has to work a full year and then through April 4 of the next year to make as much as the average man made the year before. Hundreds of local and online businesses are offering 20 percent discounts to all genders to raise awareness of the wage gap. Lyft will donate 20 percent of Tuesday's fares to organizations that serve women, LeanIn announced.

The pay gap is even worse for minorities than for white women, according to the American Association of University Women. According to a recent study:

  • Asian women earn 85 percent of what men make
  • White women make 75 percent
  • African-American women make 63 percent
  • Hispanic women make 54 percent

According to LeanIn, closing the gender wage gap would net the average Hispanic woman $1 million more over the course of her career.

What's fascinating is the kind of activity we're seeing around Equal Pay Day ... not just the creativity of it but frankly the enormity of it.
Lisa Maatz, AAUW

In the wake of the historic Women's March, activists have noticed increased energy around the fight for equal pay. 

Rep. Rosa DeLauro (D-CT) will reintroduce the Paycheck Fairness Act for the 11th time Tuesday, aimed at improving workplace gender equality laws.

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Facebook Chief Operating Officer Sheryl Sandberg speaks at the American Enterprise Institute, Wednesday, June 22, 2016 in Washington. (AP Photo/Alex Brandon)

Sheryl Sandberg, founder of LeanIn.org and chief operating officer of Facebook, is spearheading the campaign. She acknowledges some progress has been made on the gender wage gap, but the gap has only shrunk by "pennies."

LeanIn argues the gender gap keeps families in poverty.

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FILE - In this March 28, 2017 file photo, Ivanka Trump speaks at the Smithsonian's National Air and Space Museum in Washington. Ivanka Trump announced Wednesday, March 29, 2017, that she will serve as an unpaid employee in the White House. She said she has “heard the concerns some have with my advising the President in my personal capacity.” (AP Photo/Manuel Balce Ceneta, File)

First daughter Ivanka Trump has said she's "very passionate" about closing the gender wage gap and promised her father would fight for equal pay as president. 

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