UPDATE April 5, 6:29 a.m. EST: The number of companies who have pulled their ads from "The O'Reilly Factor" has increased to 22, ABC News reported late Tuesday.
Those companies include: GlaxoSmithKline, BMW, Mercedes-Benz, Hyundai, Constant Contact, Untuckit, Sanofi Consumer Care, Allstate, Ainsworth Pet Nutrition/Rachael Ray Nutrish, T. Rowe Price, Mitsubishi, Wayfair, MileIQ, Lexus, Bayer, Esurance, Credit Karma, True Car, The Wonderful Company, Society of Human Resources Management, Coldwell Banker and Orkin.
The worst part of my job is being a target for those who would harm me and my employer...
O'Reilly wrote in a statement on his website on Saturday that he is "vulnerable to lawsuits from individuals who want me to pay them to avoid negative publicity."
UPDATE 2:51 p.m. EST: Ainsworth Pet Nutrition, Allstate, Constant Contact, GlaxoSmithKline, Sanofi Consumer Care, T. Rowe Price and Untuckit have also pulled ads from the "O'Reilly Factor," according to NBC News, bringing the total number of lost advertisers to 10.
On Sunday, The New York Times reported Bill O'Reilly or his employer, Fox News, had settled five lawsuits related to sexual harassment of coworkers for $13 million.
By Tuesday, three leading car companies had pulled their ads from his show, CNN Money reported. Mercedes-Benz, Hyundai and BMW all announced they would not advertise on the show.
21st Century Fox said it "takes matters of workplace behavior very seriously" but stood by O'Reilly, adding the accusers didn't use a company hotline for such incidents.
Earlier this year, the Times reported Fox News had paid an anchor to keep her from suing O'Reilly. Juilet Huddy said at one point, O'Reilly called her on the phone and sounded like he was masturbating.
The accusation against O'Reilly come on the heels of another sexual harassment that led to former Fox News chairman Roger Ailes' ouster.
The Times' recent report said O'Reilly would grow close to female coworkers and offer to help them advance their careers. Later, he would pursue sexual relationships, causing them to fear if they did not accept his advances, he would ruin their careers.
One of his accusers, Wendy Walsh, told CNN she didn't want money, just a "non-toxic work environment for my daughters and their generation."
O'Reilly has not addressed the reports on his show.
Bill O'Reilly, you call out whiners as delicate snowflakes. But you're the one whining now.
The advertisers' decision to back out comes after "The O'Reilly Factor"'s highest-rated quarter ever, drawing about 4 million viewers per night.
Twitter handle @StopOReilly has urged advertisers by name to pull their ads.
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