ADVERTISEMENT
About Our People Legal Stuff
IronHeart, Lady Thor and Ms. Marvel (Marvel Comics)

A top Marvel Comics executive blamed diversity and female characters for declining sales

0

Marvel Comics had a rough year. Sales have been declining since October.

David Gabriel, Marvel's vice president of sales, blamed those numbers on Marvel's efforts to feature more diversity and female characters, The Guardian reported.

Gabriel told geek news site ICv2 fans were "turning their noses up" at diversity and "didn't want female characters out there." Recently, Marvel unveiled a black female Iron Man replacement named Ironheart, a biracial Spdier-Man and  a Muslim Ms. Marvel.

What we heard was that people didn't want any more diversity. They didn't want female characters out there ... I don't know that's really true.
David Gabriel

Gabriel later clarified, saying that some retailers thought core Marvel heroes like Tony Stark as Iron Man were being abandoned, but the new, diverse cast also had dedicated fans. He insisted the new cast was "not going anywhere."

But fans bashed Marvel for what they saw as an intolerant response.

Others bashed the tendency to reuse plotlines.

Still others pointed to a controversial decision involving Captain America.

The iconic superhero was revealed to be a Nazi traitor in a 2016 issue.

Some accused Marvel of being too focused on the money.

Diversity as a form of performative guilt doesn't work.
G. Willow Wilson

The writer of the new Ms. Marvel series featuring Muslim teen Kamala Khan bashed Gabriel's remarks.

How well do you know your Disney villains?
Speaking of things owned by Disney...
Test your skills!

A top Marvel Comics executive blamed diversity and female characters for declining sales

WATCH | For more news you need, check out our 60 Second Circa.

Comments
Read Comments
Comments
ADVERTISEMENT
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark