UPDATE April 3, 2:13 p.m. EST:
Reddit Place has shut down, as of about 1 p..m. Eastern time Monday.
"Thank you for collaborating to create something more," the announcement of the cancellation of the project read.
ORIGINAL STORY: Reddit's April Fools' jokes aren't like most brands' April Fools' jokes.
Late Friday night, Reddit revealed r/place, a subreddit where users can place one pixel in any color of their choice in a massive grid every few minutes.
Similarly to last year's "joke," r/thebutton, it quickly evolved from an amusing joke to a brutal turf war and a bizarre compilation of subreddit communities that created an entirely new subculture. Coordinated efforts fought over huge swaths of space.
Here's a zoomed-out view of r/place. It already looks entirely different.
Individually you can create something. Together you can create something more.
Redditors united to ensure parts of the map looked a certain way. There's already a cult following for the "Blue Corner" in the bottom-right, and the "Green Lattice" on the right side. A massive French flag was overtaken by an even bigger German flag, and then the European Union flag intervened.. There's even a block of text from "Star Wars" (thanks, r/prequelmemes).
Other highlights from the chaos:
- Impressively detailed logo from the games Heroes of the Storm, League of Legends, OSU! and others
- A replica of the Mona Lisa, but with a Swiss flag in the bottom-right corner
- American, British, Irish, Swedish, Norwegian, Czech and Russian flags, among many others
- A truly ridiculous number of hearts
- A banner reading: "Connection lost .... Please wait - attempting to reestablish."
This GIF shows the early progression. Note the spread of "Blue Corner."
IRL college turf wars extended to r/place.
So far, despite the degradation of "Blue Corner" and "Green Lattice" from remarkably uniform to merely sizable, chaos has not quite overcome r/place, making the collaborative artwork all the more impressive.
It's not clear how long this will last. R/thebutton lasted until June. It was simply a button with a timer. If a user clicked the button, the timer reset. It never reached the end.