WATCH | Peanut Butter Jelly Time is a Pittsburgh cafe honoring everyone's favorite childhood sandwich. But what makes this place so unique are those PB&J sandwiches transformed into bite-sized, snackable sushi rolls.
That's right. Peanut butter and jelly sushi rolls without the raw fish, seaweed or wasabi. But you do get chopsticks.
Located in the Bloomfield neighborhood of Pittsburgh, Pennsylvania, the shop offers several varieties. Each one contrasts in flavor, texture and presentation. The shop has received an enormous response from the community and plans for expansion are in the making.
Operating partners Brandon Firman and Anthony Larocca test new concepts every month, experimenting with different kinds of jellies (raspberry jalapeño, for example) and spreads to keep the menu fresh and exciting. The ever-evolving menu currently showcases sweet, savory, bitter and spicy rolls utilizing locally sourced peanut butter, jellies and breads.
A few example ingredients in the rolls include cream cheese, apple butter, sriracha drizzle, caramel drizzle, marshmallow, graham crackers and cookie butter.
The "Caramel Apple Roll": Peanut butter inside white bread, rolled with apple butter, caramel drizzle and finished with tart green apples on top.
A whole platter of PB&J sushi rolls!
The family owned business started off as an ode to the Firman's love for PB&J. As a kid, he and his siblings experimented with different ingredients and toppings in their PB&J sandwiches.
When their father suggested that they rekindle their PB&J creativity, they took the challenge. The shop originally was in ownership of Firman's sister before passing it along to Brandon. He then asked his childhood friend Larocca to join as a partner in the business.
The two best friends (or cousins, as they like to refer to each other). They're now the two controlling partners of the "Peanut Butter Jelly Time" cafe. [Firman, left. Larocca, right]
It kind of looks like raw salmon or tuna, doesn't it?