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New Yorkers faced off in the fluffiest battle on International Pillow Fight Day

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WATCH |  New Yorkers gathered on Saturday to celebrate International Pillow Fight Day.

Newmindspace and Bunz partnered to sponsor one of the most publicized NYC pillow fights.

[Attendees] will make new friends, re-unite with old ones, meet future lovers, and revel in the blissful one-ness of a free, fun, social gathering.
Kevin Bracken and Lori Kufner

In a blog post credited to Newmindspace founders Kevin Bracken and Lori Kufner, the duo declared, "Any city worth living in has at least an annual pillow fight. Organizing a massive pillow fight is perhaps the simplest of free events or interventions, but also one of the most rewarding."

The founders also outlined event rules to "minimize bad behavior," including: 

  • Using soft, feather-free pillows
  • Swinging pillows lightly, as "many people will be swinging at once"
  • Swinging pillows only at people at pillow-less attendees or people with cameras
  • Removing of eyeglasses before the event
  • Implementing free and all-ages admission
  • Waiting for a signal to begin
  • Cleaning up after participating

London, Los Angeles and Chicago were among other cities planning massive pillow fights Saturday.

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