Krispy Kreme is almost definitely not changing its name to Krispy Cream. But a lot of its biggest fans may have been duped.
The doughnut chain announced the name change Thursday because too many British fans were allegedly pronouncing "Kreme" like the first syllable in "Kremlin," instead of "cream."
Krispy Kreme published this video advertising the name change.
We can't confirm or deny whether this is an April Fool...which probably gives you as much information as you need.
However, Mashable asked a spokesperson if the stunt was an April Fool and received the following response.
The company even changed its Twitter display name.
And many people fell for it.
Krispy Kreme is rebranding in the U.K. To Krispy Cream, because the British public are idiots...— Warren (@Warren_Chare) March 30, 2017
Apparently Krispy Kreme UK are changing their name to Krispy Cream 😭 That is just wrong on so many levels— Miri Jones 🔻 (@MizzyWizzzy) March 30, 2017
A cannae believe Krispy Kreme is actually pronounced Krispy Cream and us brits have been saying it wrong the whole time— Sophie Sutherland (@gloryandhate) March 30, 2017
At least a few people actually got the joke.
we wanted to help the 1000s who can't pronounce our name hence acting quickly to address the issue for the benefit of our fans.— Krispy Kreme UK (@krispykremeUK) March 30, 2017
But Krispy Kreme stuck to its guns.
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