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This Thursday, July 28, 2016, photo shows a Dunkin' Donuts in Edmond, Okla. Already, the emergence of smaller rivals promising more wholesome alternatives has major restaurant chains scrambling to improve the image of their food. But some of the tweaks they’re making underscore how far they have to go in changing perceptions. Dunkin’ Donuts, for instance, says it plans to put more of a special ingredient in its egg patty: eggs. (AP Photo/Sue Ogrocki)

Dunkin' Donuts is getting rid of the iconic Coffee Coolatta


Dunkin' Donuts is removing one of its most iconic drinks from its menu.

The Coffee Coolatta, a frozen coffee drink, is being replaced with a Frozen Dunkin' Coffee, Business Insider reports

Executives said the Frozen Coffee is meant to appeal to a different demographic than the Coolatta. It's a bit more coffee and a bit less dessert than the Coolatta. 

We believe it's time we ... contemporize our frozen platform.
Paul Racicot, director of culinary innovation

The fruit flavors of the Coolatta are still intact, and Dunkin' is reportedly planning more flavors. 

"Our Coffee Coolatta isn't good enough," Chris Fuqua, Dunkin's senior vice president of brand marketing, said Tuesday.

Dunkin' has other unusual coffee variants planned, including a caramel ice shaved espresso in Maine and Florida and, according to the Boston Herald, a hybrid of coffee and Monster energy drink called "Dunkin' Energy Punch."

It's also planning a coconut creme pie iced coffee and mango pineapple and blackberry teas. 

Some fans were distraught.

Others weren't so upset, probably due to the 990 calories and 133 grams of sugar.

Dunkin' Donuts is getting rid of the iconic Coffee Coolatta

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