Dunkin' Donuts is removing one of its most iconic drinks from its menu.
The Coffee Coolatta, a frozen coffee drink, is being replaced with a Frozen Dunkin' Coffee, Business Insider reports.
Executives said the Frozen Coffee is meant to appeal to a different demographic than the Coolatta. It's a bit more coffee and a bit less dessert than the Coolatta.
We believe it's time we ... contemporize our frozen platform.
The fruit flavors of the Coolatta are still intact, and Dunkin' is reportedly planning more flavors.
"Our Coffee Coolatta isn't good enough," Chris Fuqua, Dunkin's senior vice president of brand marketing, said Tuesday.
Dunkin' has other unusual coffee variants planned, including a caramel ice shaved espresso in Maine and Florida and, according to the Boston Herald, a hybrid of coffee and Monster energy drink called "Dunkin' Energy Punch."
It's also planning a coconut creme pie iced coffee and mango pineapple and blackberry teas.
Dunkin' Donuts is getting rid of the coffee coolatta I'm crying— Smoople (@SmoopleWasTaken) March 22, 2017
Some fans were distraught.
Others weren't so upset, probably due to the 990 calories and 133 grams of sugar.
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