UPDATE: Fri. March 24, 2017: Apple's recently announced red iPhone 7 and the brand new iPad went on sale at 11:01 AM EDT today.
Apple’s website went down earlier Friday in preparation for the sales.
Some have already hit the shelves for anxious Apple fans.
Here is one customer pictured with the new limited edition red iPhone.
UPDATE 8:40 a.m. EST:
Apple revealed a line of red iPhone 7 and 7 Plus models Tuesday morning in partnership with the Product Red campaign, which fights the spread of HIV and AIDS. Apple has long partnered with (RED), creating (RED) Beats headphones and battery cases, but this is the first time the partnership has reached the actual phone.
Apple also revealed a new version of its 9.7-inch iPad model Tuesday morning. Its price starts at $329.
Here's a look at the new red iPhone. Apple says it has raised $130 million for (RED) over 10 years of partnership.
Here's a look at the new iPad.
ORIGINAL STORY: Apple may be gearing up for the launch of a new device.
The Apple Store website is down, replaced with a message saying, "We've got something special in store for you. And we can't wait for you to see it. Please check back soon," in multiple languages.
Apple has not scheduled an unveiling event as it normally does for launches like a new iPhone, Business Insider reports. However, it's rumored to be preparing updates to the iPad Pro.
Here's what it looks like if you try to visit the Apple Store site.
We'll update this as soon as we know more.