After a federal judge in Hawaii suspended President Trump's revised travel ban just hours before it was set to take effect, angry Trump supporters started a campaign to #BoycottHawaii.
This, as one might imagine, backfired pretty quickly. Many Hawaiians on Twitter didn't mind the prospect of fewer tourists visiting their homeland.
Boycotters argued the Hawaii ruling made it a "terrorist sympathizer state."
But Hawaiians didn't seem to mind the label.
Putting politics aside, many just didn't want more tourists to show up.
Opponents of the ban insisted they were actually responsible for the hashtag's momentum.