Once again, Facebook adopted a new feature that seems suspiciously similar to another social network's flagship product.
Facebook Messenger's new feature, Messenger Day, functions like a Snapchat Story. You can add filters to photos and videos and send them to friends or post them to an ongoing stream. They last for 24 hours, much like Snapchat Stories. You can also add messages sent to friends to your "day," similarly to how you can add Snaps to your friends to your Story.
Facebook revealed the new feature with a video on (of course) Facebook.
Here's the new app in action.
The existence of yet another Snapchat clone may seem a bit redundant. Instagram Stories have been live for months, and Facebook owns Instagram. Facebook also added a Story feature in Whatsapp.
I’m convinced Zuckerberg takes screenshots of Snapchat. Prints them out, hands them to his execs, says “make this.” https://t.co/HE78jyMjYw— Jay Yarow 🎉 (@jyarow) March 9, 2017
The similarities were not lost on observers.
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