Danielle Bregoli, infamous for bringing the phrase "cash me outside" to the world, appeared to have been hacked early Wednesday morning. But it may have all been a marketing ploy.
Her profile photo briefly showed the logo of the Face Security Group hacking collective. And several now-deleted posts are critical of Bregoli, particularly how she talks to her mother.
Two videos feature distorted, computerized voices chastising Bregoli, saying, "She is no role model. She is no idol. She is no god."
The videos ultimately were part of a marketing stunt for promoting Florida rapper Mook Boy's video for his song "Juvy."
"This project is a commentary on the state of celebrity, current events and speaks on hysteria, fake news & conspiracy theories," Bregoli's team said in a statement to Complex. "Danielle and her team collaborated with Glassface to take over her account for this top secret art experiment. The result was millions of media impressions, hundreds of fake accounts, speculation and news stories."
Here's the first of the videos posted to Bregoli's Instagram.
A second video promises leaks about Bregoli, starting Wednesday.
A since-deleted video started a countdown timer. Another photo showed an anti-Bregoli meme that had been heavily edited (seen above).
Another since-deleted post showed the logo of the hacker collective.
Next came a surreal montage of Bregoli in a music video, courtesy of Glassface.
Too long we have stood by idly and observed. It is time we take matters into our own hands. The time for change is now.
What's going on here?
Bregoli, since her rise to fame after an appearance on "Dr. Phil," hasn't been known for good behavior. She's reportedly been involved in two different fights and a legal battle with Champion after co-opting its logo for her own brand.
The Daily Beast reports Bregoli set up an alternate account, posting, "My account got hacked. I will be taking my account back soon. Follow this one until then." However, it's not clear where her page is.
As of about 2:00 p.m. Eastern time, her Instagram page had returned to normal, with only three of the "hacked" posts remaining.
In the meantime, Bregoli's estranged father, Ira Peskowitz, has set up a GoFundMe page in attempts to win back custody of his daughter. He has raised about $2,500 of a $250,000 goal.
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