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The boycotts may have backfired. Ivanka Trump's brand says it's seeing historic sales.


The Ivanka Trump brand has faced widespread boycotts, counter-boycotts and even been at the center of a White House ethics scandal.

But after all of that, sales spiked. The brand's president, Abigail Klem, told Refinery29 that Ivanka's brand had seen "some of the best performing weeks in the history of the brand" since the start of February. 

That was the month Nordstrom said it would no longer sell Ivanka Trump's line, citing poor sales. 

It was also the month President Trump tweeted Ivanka was being treated "unfairly" by the media.

Jared Kushner and his wife Ivanka Trump walk through the lobby of Trump Tower in New York, Friday, Nov. 18, 2016. (AP Photo/Richard Drew)

The reported sales boom comes after a rough month for Ivanka's brand. CNBC reported the brand's sales dropped 26 percent in January before the boycotts started. 

It's unprecedented what this brand is dealing with ... We are really committed to having the brand be separate, even from [Ivanka.]
Abigail Klem, Ivanka Trump brand president

During a call on its fourth-quarter earnings in February, co-president Peter Nordstrom said the impact of Trump's tweet had a "negligible" effect on business.

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