About Our People Legal Stuff Careers
Brawny(R) brings back larger-than-life lumberjack in new "Stay Giant(TM)" campaign (PRNewsFoto/Georgia-Pacific) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**

The Brawny Man is getting booted in honor of Women's History Month


You may notice a big change the next time you go buy some paper towel rolls. Brawny, known for its iconic logo featuring a burley man in a plaid shirt, replaced its male figure with a woman in honor of Women's History Month, Time reported. For the month of March, consumers can purchase limited-edition eight-roll packages in Walmart stores across the country.

It's all a part of the company's #StrengthHasNoGender initiative, which is in its second year, in an effort to encourage women to pursue STEM-related careers (Science, Technology, Engineering and Math).

She flaunts the same red and black flannel.

WATCH | Brawny celebrates Women's History Month.

The company is also reportedly donating $75,000 to Girls Inc.'s Operation SMART programming, which works to channel girls' interest and enthusiasm in STEM fields.

“Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face,” Laura Knebusch, Vice President Marketing Activation at Georgia-Pacific (Brawny's parent company), told RealSimple.com.

Women are stoked.

But some wish it wasn't limited edition.

Read Comments
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark