On Tuesday, Pizza Hut's Taiwan Facebook page urged customers to celebrate "killer" deals.
Tuesday was February 28, the 70th anniversary of what is known in Taiwan as the "228 Incident." It was the beginning of a mass slaughter of tens of thousands of civilians that led to an authoritarian crackdown known as the White Terror.
It is not exactly a time of celebration, and Pizza Hut took heat for the ad.
I dare you, Pizza Hut, to celebrate 9-11 in the U.S., or celebrate the slaughter of the Jewish people in Germany. I dare you.
The post, which has since been deleted, sparked outrage from Taiwanese Facebook commenters, Time reports. Some compared this to celebrating well-known atrocities in the West.
Many victims' families are still alive, what did they do to deserve treatment like this?
Pizza Hut changed the language of its Facebook post after the outcry before deleting the post outright. But no apology was posted.
Here's the ad itself.
By contrast, Taiwanese president Tsia Ing-wen marked the day with a commemorative tweet.