Just in time for Halo
A 200-seat arena for competitive video gaming is Las Vegas' newest effort to attract millennials.
The e-sports venue housing dozens of game consoles is slated to open Friday, when it hosts a $50,000-prize-pool Halo World Championship qualifier, the Associated Press reports.
The arena is downtown, within walking distance of various hotel-casinos.
Vegas is shaping up
Seth Schorr is a member of the board of directors of Millennial Esports, the company behind the arena. He says Las Vegas needs to keep reinventing itself "to remain relevant to the up-and-coming generation."
Las Vegas casinos have invested in numerous non-gaming amenities to attract the elusive millennials. They include rooms featuring bunk beds for the travelers who don't want to spend a minute apart and a lounge with foosball and air hockey.
More on 'thE arena'
Officially named "thE Arena," the facility seats up to 1,100 people and includes DJ booths, an LED video wall, VIP areas, multiple gaming stations, and concessions. It's the latest sign of the growing esports industry.
The esports industry brought in $892 million in revenue in 2016. Casinos also benefited from the growing community, as consumers placed $59 million in bets. One lucky patron won a payout of $21 million, according to affiliate KTNV.