WATCH | After spending a few years at Michelin-starred restaurants as a pastry chef, Melanie Moss decided to quit and follow her life's calling: To go back to her own kitchen and blend her love for jewelry with her culinary skills.
"I started the business two years ago to bring something unusual to the desserts market in New York," Moss said.
Mini Melanie, her confectionary based in Williamsburg, Brooklyn, offers beautiful truffles that are hand-designed, poured and baked from scratch, along with rainbow-layered cakes. Moss says she doesn't have a plan for a brick-and-mortar yet, but caters events, weddings, food festivals and pop-up shops as much as she can.
"I grew up baking with my grandmother," Moss said. "I started baking with her when I was six everyday after school. We'd bake and we'd put the cake in the oven ... and then we'd look through the jewelry box."
Moss' grandmother had a great collection of jewelry, and each jewelry had a story.
"She was a great storyteller. And it [the story] would take 45 minutes, and the cake would be done."
So when Moss was coming up with the idea for Mini Melanie, she found a way to incorporate the fond memories she's had with her grandmother into her business.
"I wanted to bring together the ideas of really classic desserts that are passed down for generations but also I wanted to have a beautiful element to it."
Also, being a young entrepreneur, Moss intuitively knows what kind of look and design of her desserts do well on social media -- especially Instagram.
Mini Melanie account on Instagram has more than 9,600 followers.
Mini Melanie recently partnered with Estée Lauder, a cosmetic brand based in New York.