Noah Dyer is running for governor of Arizona. And he knows that eventually, scandal catches up to every politician.
So Dyer, a self-described moderate running as a Democrat, got ahead of the game, adding a "Scandal and Controversy" section on his campaign website and releasing details of his sex life, his financial history and more personal information.
For even more details, he set all of his Facebook posts to public so people could read "harsh words" he had said in the past.
The sex 'scandals'
Dyer is unashamed of his sexual history, saying bluntly, "He's had both deep and casual sexual experiences with all kinds of women...He's had group sex and sex with married women." He said all his sexual encounters were consensual.
He also admitted to having $100,000 in student debt and to spending time homeless. He said that he took out cash advances to pay for child support and was unable to fully repay some of those debts.
The political motivations
Dyer said on his site that the reason for publishing these normally private details was Edward Snowden's revelations of the NSA's domestic surveillance.
"Honest people have nothing to be embarrassed about if their private acts are broadly known," Dyer's site reads. He argues that by making his life public, "Big Data" has no power over him.
Some observers called his approach "refreshingly straightforward."
And he didn't seem to mind the exposure.
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