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President Donald Trump speaks during a news conference, Thursday, Feb. 16, 2017, in the East Room of the White House in Washington. (AP Photo/Evan Vucci)

5 things to know about incoming White House communications director Mike Dubke


The White House has formally selected conservative media firm founder Mike Dubke as its communications director, administration officials told CNN.

The appointment is expected to be announced as early as Friday, the officials say.

Here are the five things you should know about the latest addition to President Donald Trump's team.

1. Dubke is the founder of a conservative media firm

In 2001, Mike Dubke founded Crossroads Media, a GOP firm that specializes in political advertising. The company's website describes it as a "premier Republican media services firm, specializing in advertising strategy and placement for political candidates, issue advocacy organizations and trade associations."

Dubke also runs the Black Rock Group political consulting firm with Carl Forti, political director of American Crossroads.

2. Dubke will work with White House Press Secretary Sean Spicer

According to CNN reporter Jim Acosta, Dubke will work alongside White House Press Secretary Sean Spicer, who has received criticism from some for his approach in the role.

It’s led to speculation that his job may be in jeopardy just one month in.

However, no formal move has been made by President Donald Trump’s administration to get rid of Spicer.

3. Dubke replaces Jason Miller 

Trump transition spokesman Jason Miller had originally been named the communications director, but he decided not to pursue the opportunity so he could “spend more time with his family,” he said two days after being appointed.

After spending this past week with my family, the most amount of time I have been able to spend with them since March 2015, it is clear they need to be my top priority right now. I need to put them in front of my career."

4. He has extensive experience in politics

Duke has remained very involved in politics. In 2016, Dubke’s consulting firm Black Rock Group was hired to be the lead strategist for Sen. Lisa Murkowski’s bid to be re-elected in Alaska.

According to its website, Black Rock Group is a “Strategic communications and public affairs firm” led by Dubke, Carl Forti and Brian Jones. The aim of the company is to “shape public debates through paid, earned and digital media strategies.”

5. He lives in Virginia

Dubke has a wife, Shannon, and two teenaged boys. The family resides in Alexandria, Virginia, just 8 miles south of the White House.

Dubke is a graduate of Hamilton College and a Buffalo Bills season ticket holder.

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