WATCH | The impact of SNL making fun of President Trump
Trump and his administration have become the subjects of a steady stream of mockery on NBC's "Saturday Night Live” --which has given the late night comedy show a huge ratings jump. The show is using fodder from his controversial cabinet picks to his all-caps response “SEE YOU IN COURT" to the 9th Circuit Court’s ruling on the temporary travel ban to attack the president. But is it hurting Trump?
Trump got his day in court the "People’s Court." This weekend's SNL spoof President Trump played by Alec Baldwin defended himself in a very public way.
“Mr. Trump you understand this is a TV court?" SNL cast member Cecily Strong playing Judge Marilyn Milian asked Alec Baldwin playing President Trump. "That’s alright I’m a TV president,” Baldwin replied.
Everyone from Rosie O'Donnell to Christine Baranski wants to now get a crack at playing a cabinet member after Melissa McCarthy’s impersonation of press secretary Sean Spicer.
Skits like these aren’t exactly helping Trump’s image, which is suffering from, among other things, his temporary travel ban. But the skits are helping SNL, NBC said this weekend show got a 7.2 overnight rating -- its highest overnight rating since 2011.
But are the skits hurting Trump?
“The SNL spoofs are very funny but a lot of what they do is they rally the people who don’t like him," said crisis Communications guru Eric Dezenhall. "I don’t think that they are necessarily converting people who already believe what they believe.”
For Trump his focus should remain on what's working.
“As crisis managers all we care about is what works and what doesn’t work. And right now what Trump is doing is largely working with his supporters and so that’s job number one,” Dezenhall said.
What’s working so far: his message of cutting regulations, forging bilateral trade deals, and getting tough on security, while continuing to tweet directly to supporters. But not every American is a supporter.
Only 40 percent of Americans approve of the job that the president is doing, while 54 percent disapprove, according the Gallup.
But does that mean Trump should be in crisis mode?
“I think that if you start to have a serious economic downturn you have a crisis. I think when the Department of Justice or Congress wants to investigate allegations that you are beholden to the Russian government that becomes a crisis," Dezenhall said. "And that really hasn’t happened just yet.”