WATCH | When it comes to Kylie fans, there are no limits.
About 40 hours before Kylie Jenner's NYC pop-up shop opened on Monday at 10 a.m., a handful of fans started hanging around the SoHo spot to be the first customers. And the line kept growing.
Kylie sent out the location to her 85.7 million followers less than a week ago.
Fans lined up around the block to buy Kylie's cosmetics and brand-new clothing line. Some of the first people in line had been waiting since 5 p.m. Saturday. The Kylie Shop officially opens online tomorrow on Valentine's Day.
Kylie's claim to fame is being a part of the Kardashian/Jenner family.
The 19-year-old has made appearances on E!'s "Keeping Up With the Kardashians," collaborated with her sister for the Kendall + Kylie clothing line, walked down the runway for numerous designers and has designed products for a number of fashion companies.
Kylie's pop-up shop will stay open until 9 p.m. everyday until supplies last.