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Cleveland Cavaliers's LeBron James gestures during their exhibition basketball game between the Cleveland Cavaliers and the Orlando Magic at the NBA China Games 2007 in Macau Saturday, Oct. 20, 2007. Orlando Magic defeated Cleveland Cavaliers 100-84. (AP Photo/Kin Cheung)

Nike's new ad featuring LeBron James sends a message about equality and discrimination


Nike's new ad, which is aimed at sending a powerful message about equality and discrimination, features star athletes such as LeBron James, Kevin Durant and Serena Williams. 

The three-time NBA champion tweeted out the ad Sunday. 

"Is this the land history promised?" the narrator in the ad asks. "Here," he says as the video shows white lines outlining fields and courts, "you're defined by your actions not your looks or beliefs. Equality should have no boundaries."

WATCH | Here's a look at Nike's new ad "Equality" 

As the ad plays on Alicia Keys sings Sam Cooke's "A Change is Gonna Come."

The ad cuts to a video of a Muslim track runner as the narrator says, "The bonds we find here should run past these lines. Opportunity should not discriminate."

The video then shifts to an outdoor basketball court where the narrator says, "The ball should bounce the same for everyone."

If we can be equals here, we can be equals everywhere.

The take-home message from all this? Well, although sports may be the great equalizer, it shouldn't just be that way on the court, the track or the field. 

Nike's message of equality comes just a week after Under Armour's CEO Kevin Plank received criticism for describing President Trump as "an asset." 

To that, one of the company's ambassadors, Steph Curry, responded, "I agree with that description if you remove the ‘et,’ ” The Washington Post reported. 

Both Nike and Adidas have called for inclusiveness since Trump signed an executive order temporarily banning people from seven majority-Muslim countries from entering the U.S.

The Washington Post reports that Nike has also partnered with MENTOR and PeacePlayers International and will donate $5 million to those organizations to "advance equality."

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