WATCH | Spotify has teamed up with AccuWeather to generate playlists based on the current weather
Imagine this: it's a blistery weekday evening, and you're sipping some luscious hot cocoa in your favorite mug. Everything seems perfect until you realize it's eerily quiet.
Spotify's new joint venture with AccuWeather--dubbed "Climatune"-- fixes just that by generating music playlists based on the current weather outside, KOMO reported. The project was launched "to give music fans around the world insights into how the weather around them affects the music they listen to everyday, providing the perfect musical score for any weather," a press release said.
"AccuWeather is pleased to partner with Spotify, combining the power of AccuWeather's comprehensive global weather data and music," said Steven Smith, President of Digital Media at AccuWeather. "Climatune is another innovative, engaging way that AccuWeather personalizes the weather so people can improve their lives."
For the past year, the streaming music service and AccuWeather compared 85 billion anonymized streams on Spotify in more than 900 cities nationwide, allowing the two companies to understand the trifecta between music, weather and mood.
Some of the conclusions included: sunny days typically encouraged the listening of higher-energy music while snowy days prompted the listening of more instrumental music.
But that's not all insight that was gained from the yearlong study. The two companies gained insight into how people in different cities are affected by the weather. For example, Chicagoans got excited by the rain and tended to play happier music. San Fransisco natives, on the other hand, seemed to be saddest on cloudy days. And those in Houston responded the most strongly to rain, with acoustic listening increasing by 121 percent when it was precipitating.
Try it out here.