Remember geeking out over "Planet Earth" on the couch, staring at stunning vistas and beautiful animals for hours?
The sequel, "Planet Earth II," is coming to the U.S. on February 18. But the day before, a modified version of the show will come exclusively to Snapchat, designed for vertical viewing. It'll have six episodes with "storylines that are unique to Snapchat," according to a press release.
Reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers.
Starting Monday, Snapchat users can scan a code to subscribe to the show in advance and get an early sneak preview.
This initiative with Snapchat is the perfect partnership.
"Planet Earth II" is narrated by Sir David Attenborough for the TV series and Sophie Okonedo for the Snapchat series.
But some observers thought this would be a poor format for the show.