UPDATE Feb. 8: President Trump tweeted Nordstrom treated Ivanka unfairly.
Is it a #GrabYourWallet effect?
Ivanka Trump's team released a statement about Nordstrom's controversial decision to drop her clothing and shoe lines from its stores.
"We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains," said senior director of marketing at Ivanka Trump Rosemary K. Young in a statement emailed to The Associated Press late Friday.
Here is the full statement from Ivanka Trump's team:
"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded..."
...It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives
Here is a partial statement from Nordstrom:
"We've said all along we make buying decisions based on performance. We've got thousands of brands -- more than 2,000 offered on the site alone," a Nordstrom spokesperson said in a statement to ABC News. "Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season."
There are also reports that Neiman Marcus is also dropping Ivanka Trump's jewelry line.
Here is a partial statement from Neiman Marcus:
"Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor). Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both."
Nordstrom and Neiman aren't alone
This isn't the first company feeling the political backlash for being affiliated with President Donald Trump's administration.
Uber backed out of its agreement to be part of the president's business advisory council after #DeleteUber hashtag started trending on social media, leading to more than 200,000 subscribers to drop their accounts.