With Super Bowl LI just days away, here are the 10 best ads that we know are scheduled to run during the big game (in no particular order), plus three bonus teasers that could yield additional greatness come game day.
Amid ongoing and passionate debates over immigration and related bans in 2017, Budweiser's buzzy and historical narrative shows how German immigrant Eberhard Anheuser overcame xenophobia and other adversity to help produce one of America's most famous beers.
In another timely ad, Audi offers a compelling commercial about a young girl winning a go-cart race against a bunch of boys. It isn't just promoting girl power, it's touting the car company's self-proclaimed commitment to "equal pay for equal work," adding, "Progress is for everyone."
Melissa McCarthy brings environmentally themed slapstick comedy to an ad for the Kia Niro.
If that's a Buick, this guy's son is Cam Newton. And that other guy's a supermodel (who looks a lot like Miranda Kerr).
In an expletive-laden (yet bleeped) ad for Squarespace, John Malkovich is, um, rather upset that someone who shares his moniker had claimed JohnMalkovich.com.
Jeffrey Tambor's disappointment with Rob Gronkowski's dry-cleaning style isn't just a fun concept for this Tide ad, it could make for a decent limited series on Netflix or Amazon.
Skittles knows how to bring the weird while encouraging viewers to "taste the rainbow," so it's no surprise this ad featuring a young paramour's attempts to woo a girl by tossing the candies at her window results in equal parts oddness and hilarity.
Mr. Clean's ad suggests everyone gets a little bit sexier with any concerted effort to clean up the joint.
Joel and Ethan Coen directed Mercedes' ad for the car company's AMG GT Roadster, nostalgically driven by "Easy Rider" star Peter Fonda to the appropriate strains of Steppenwolf's "Born to be Wild."
Heinz's idea of presenting Congress with a petition to make the day after the Super Bowl a national holiday may be tone-deaf given enormous political stakes in 2017, but otherwise the ad is charming and makes good use of a puppy and a baby (even if both are a bit cliché for a Super Bowl ad).
Some Super Bowl ads for 2017 have yet to be released, but these three ad teasers show some potential.
Steve Carell's Honda ad may inspire us to believe in the power of dreams. Or at least admire his sweet, sweet retro 'stache.
Snickers is hoping a live commercial starring the ubiquitous actor Adam Driver will yield a memorable experience, or at least sell a lot of candy.
And quarterback Brett Favre's propensity to throw interceptions as a pro may have an unusual explanation, according to a teaser for Buffalo Wild Wings.