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FILE - In this May 9, 2013, file photo, a worker pushes shopping carts in front of a Wal-Mart store in La Habra, Calif. Wal-Mart will now let you pay with your phone at all 4,600 stores nationwide. With Walmart Pay, the cashier scans a QR code on the phone screen to complete the payment. The effort is part of Wal-Mart's overall strategy to making shopping easier and faster. (AP Photo/Jae C. Hong, File)

Walmart took a shot at Amazon Prime and offered free two-day shipping for everyone


Walmart scrapped its ShippingPass program, a subscription-based Amazon Prime competitor.

Instead, it opened up free two-day shipping to everyone, effective today, according to a press release. This applies to "more than two million items." Walmart also lowered the minimum purchase required for free shipping to $35 from $50. 

Baby necessities, pet products, food, cleaning supplies and some electronics and toys will qualify for two-day shipping. 

I couldn't be more excited. We are moving at the speed of a startup.
Marc Lore, CEO of Walmart US eCommerce

Marc Lore, president and CEO of Walmart U.S. eCommerce, said two-day shipping is "table stakes" in 2017, alluding to the ubiquity of Amazon Prime's two-day free shipping.

However, Prime offers other benefits, including Amazon's streaming music and video services. Prime's free shipping covers 40 million items, dwarfing Walmart's selection.

Leon Nicholas, chief insights officer at Kantar Retail, said Walmart was "too late" to offer a cheap subscription, CNBC reports.

Lore insisted the free shipping covered the most popular items sold. 

Current members of ShippingPass will get a refund, Lore said in a blog post.

WATCH | Here's Walmart's promotional video for the new program.

Will you try out Wal-Mart's two-day free shipping?

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