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Lululemon LVLUP hoodie (LVLUP)
Lululemon LVLUP hoodie (LVLUP)

Lululemon, the queen of yoga pants, is now making athletic wear for eSports


Lululemon, a brand mostly known for yoga pants, is branching out to fans of basically the opposite of yoga: eSports.

Its latest line, LVLUP, will launch Feb. 10, branded as the "Lululemon for E-Sport Gamers." The first article of clothing available is a $110 hoodie, creatively named "Hoodie 001." 

The site offers "first access" on Wednesday.

Lululemon LVLUP hoodie (LVLUP)
Lululemon LVLUP hoodie (LVLUP)

Here's a look at the hoodie. 

Some of its gear will apparently have wrist guards for long gaming sessions.

Could this mean the team will sponsor the the popular League of Legends team TSM?

What do you think of LuluLemon's gaming gear?

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