Lululemon, a brand mostly known for yoga pants, is branching out to fans of basically the opposite of yoga: eSports.
Its latest line, LVLUP, will launch Feb. 10, branded as the "Lululemon for E-Sport Gamers." The first article of clothing available is a $110 hoodie, creatively named "Hoodie 001."
The site offers "first access" on Wednesday.
Here's a look at the hoodie.
Some of its gear will apparently have wrist guards for long gaming sessions.
Could this mean the team will sponsor the the popular League of Legends team TSM?
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