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Uri Minkoff NYFWM - 2017

Uri Minkoff brings urban chic and a wheelie-popping model to New York Fashion Week: Men's

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Uri Minkoff brings urban chic and a wheelie-popping model to New York Fashion Week: Men's

WATCH | Uri Minkoff delivered urban chic for the modern man -- and a wheelie-popping model -- during his Monday event at New York Fashion Week: Men's.

Monday's exhibition showcased clean-cut models sporting urban chic in a minimalist setting.

Uri Minkoff NYFWM - 2017
Uri Minkoff's latest collection is unveiled in New York City on Jan. 30, 2017, at New York Fashion Week: Men's. (Photo credit: Circa.)

"The stage here is a New York City crosswalk," Minkoff told Circa before Monday's show. "So, to me, it's all about the urban commuter. Right? It's the guy that's living in this big city."

Minkoff's models were instructed to act casually. One obliged by popping a wheelie.

Infusing cycling concepts into fashion

As someone who grew up as a competitive triathlete, Minkoff wanted to incorporate cycling into his fashions.

"You'll see some of the zip-ups, some of the sweaters that can be kind of buttoned off like old cyclist jerseys," he said. "There's some reflective material in the outerwear. So, I really thought a lot about how to infuse that into tailoring."


He and his sister, Rebecca, have been working with a venture-capital fund to better integrate fashion and technology. One initiative is to improve the in-store shopping experience.

"We're at this moment now where there's a new set of expectations, because I can get anything, anywhere in the world as one of 8 billion people, within two or three days," Uri said. "And, so, I think we need to start reimagining what is that store experience and how do we shop ... because the shoppers, she and he, are just so demanding now."

Uri's Instagram account teased his line in the final minutes leading up to his show.

Followers got an early look at a black-and-white ensemble with checkered pants and a boxy bag.

Minkoff's also working with Zayn Malik's stylist, Jason Rembert, on a travel-accessory line.

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