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FILE - This Dec. 20, 2010, file photo, shows signage at a Starbucks store in New York. Starbucks is launching voice ordering though its iPhone app. Starting Monday, Jan. 30, 2017, anyone with a device that has an Amazon device with Alexa, like the Echo smart speaker, is able to place a Starbucks order by just using their voice. Starbucks is also launching a beta test of voice ordering through its iPhone app. The Seattle-based coffee giant says the feature is being rolled out to a limited group of 1,000 people nationwide Monday. (AP Photo/Richard Drew, File)

Starbucks is teaming up with Amazon's Alexa for 'on command' ordering


Starbucks has partnered with Amazon's voice platform, Alexa, to offer "on command" ordering.

It's basically an extension of Starbucks' Mobile Order and Pay, which allows customers to place orders by speaking into their phones before arriving at a Starbucks location.

The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility.
Gerri Martin-Flickinger, chief tech officer for Starbucks

A group of 1,000 people are testing the app, which is currently in its "beta test" phase. According to the Starbucks website, the app is powered by Artificial Intelligence. 

Chief Technology Officer Gerri Martin-Flickinger said Starbucks is focused on making ordering as personal as possible.

Starbucks also recently announced plans to hire 10,000 refugees in the wake of President Trump's controversial travel ban.

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