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Pepsico product Tostitos chips on display at a grocery store in Palo Alto, Calif., Wednesday, Oct. 6, 2010. PepsiCo's third-quarter net income rose 12 percent on strong sales gains abroad and strength in its drinks and Frito-Lay snacks. (AP Photo/Paul Sakuma)

Tostitos' new bags can tell if you've been drinking and they're in time for Super Bowl


Tostitos is launching a new chip bag that can tell if you've been drinking and it's here just in time for Super Bowl Sunday. 

Frito-Lay, the company that owns the Tostitos brand, partnered with Mothers Against Drunk Driving and Uber to create the limited-edition "Party Safe" bags. 

The "Party Safe" bag, created by Goodby Silverstein & Partners, is equipped with a sensor that can detect even a trace of alcohol. 

Here's how it works

If a person who's been drinking breathes into the bag, the logo on the front of the bag will flash with a red steering wheel and a message that says "don't drink and drive." The front of the bag will reveal an Uber code that can be redeemed for a discounted ride home. 

The logo on the bag will flash green if no alcohol is detected. This is not an actual breathalyzer because the bag doesn't measure a person's actual blood alcohol level.   

But as cool as this may sound, USA Today reports that the chip bags won't be sold to the public, but are part of a marketing campaign that aims to start a conversation about drinking and driving. 

Instead, Frito-Lay will be giving out 25,000 $10 Uber discounts to anyone who purchases the company's chips from now until the Super Bowl. It's part of a bigger effort to help keep drunk drivers off the road. 

"We wanted to make sure that as people were celebrating, they were also partying responsibly," Jennifer Saenz, the chief marketing officer for Tostitos told USA Today. 

Tostitos also partnered with Tennessee Titans tight end Delanie Walker, whose aunt and uncle were killed by a drunk driver after the 2013 Super Bowl. 

"Drunk driving is 100 percent preventable,” Walker said in a statement. “It's easier than ever to make a safe choice if your plans include alcohol.”

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