Sprint announced a partnership with the Tidal music streaming service Monday morning, acquiring 33 percent of the service run by rapper Shawn "Jay-Z" Carter.
Jay-Z and the "artist-owners" in charge of Tidal will continue to run the streaming service, which has 42.5 million songs in its catalog.
Tidal will make content exclusive to Sprint customers, according to a press release.
Sprint called the deal "game-changing."
Tidal promised 32 exclusive albums and 39 concert live streams, among other exclusives.
Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans ...
Tidal launched in 2014, posing as a competitor to Apple Music and Spotify by offering much higher-quality audio. When Jay-Z took over in 2015, he relaunched the business as an artist-owned alternative and said the relatively high subscription fees would pay artists' royalties.
"Nothing real can be threatened, nothing unreal exists" Tidal is platinum. 1,000,000 people and counting. Let's celebrate 10/20 Brooklyn.— Mr. Carter (@S_C_) September 29, 2015
Jay Z tweeted in fall 2015 that Tidal had reached 1 million users.
However, The Verge reported last week that Jay Z may have inflated Tidal's subscription numbers. A Norwegian newspaper found Tidal only had 350,000 subscribers at the time of Jay Z's tweet.
Hotly anticipated albums like Beyoncé's "Lemonade" and Kanye West's "The Life of Pablo" debuted on Tidal.
That move angered many music fans.