A neon piece of rock 'n' roll history is going up for auction.
The 13-foot sign with bright pink letters adorned the West Hollywood club Whisky a Go Go in the '80s and '90s.
Saco River Auction Co. is putting the iconic sign up for bid on Wednesday.
"Being a guy who likes rock and heavy metal and music in general, this is like the holy grail of something that's collectible," said auctioneer Troy Thibodeau.
The sign that's up for bid simply says "The Whisky" because it was replaced with a new sign in 2004. The new sign, which reads "Whisky a Go Go," is the club's original name from when it opened in 1964.
"The Whiskey" marquee was sold for nearly $35,000 back in 2012. It's owner intended to give the sign a home in his "man cave," but instead, it just ended up collecting dust in a storage unit.
Thibodeau explained that the sign wound up in his possession because the owner was delinquent on his payments.
Thibodeau added that he thinks the sign could now be worth somewhere between $25,000 and $60,000.
The Whisky a Go Go started with dancing but music later became a staple at the club. The club has served as a launching pad for bands like The Doors, The Byrds, Buffalo Springfield, Steppenwolf, Van Halen, Johnny Rivers, Guns N' Roses, Linkin Park and Mötley Crüe. The club was inducted into the Rock and Roll Hall of Fame in 2006.
The Associated Press contributed to this report.