Watch I The NBA has some interesting ideas on how to keep younger fans interested late into games.
For those who think NBA games run too long, your prayers might have been answered. NBA commissioner Adam Silver stated that he believes NBA games run too long, especially in the final two minutes. He cited the interest of millennials as the primary reason why the games must be altered. According to an ESPN article, Silver stated, "Obviously people, particularly millennials, have increasingly short attention spans, so it's something as a business we need to pay attention to."
Currently, things like intentional fouls, timeouts, and instant replay can turn what is only a matter of a couple seconds of game-time into a five-minute, or more, ordeal. The NBA is conducting a study to determine at what points throughout the game fans start to become disinterested in the on-court product.
Some initial ideas to correct the issue include limiting the number of timeouts each team is allotted in the final two minutes of games and instituting more strict limitations on the how long timeouts can actually last, as Yahoo explained.
While these are just some of the ideas being thrown around on how to shorten the length of games, some past NBA players had their a couple of their own ideas. NBA legend Bill Simmons took to Twitter with some of thoughts of his own.
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