A staggering 50 million people in the United States are expected to watch Conor McGregor fight Floyd Mayweather Jr. on Saturday night.
The fight threatens the pay-per-view revenue record set by Mayweather and Manny Pacquiao two years ago.
"It's a cultural event that crosses all demographics and all social and economic factors," said Mark Taffet, who formerly ran pay-per-view for HBO. "People are getting together to have a great time and we surely need an excuse to have a great time."
The fight is also expected to be seen by millions more worldwide.
Will it happen? Won't it happen? There are a lot of question marks surrounding the possibility of a match between undefeated boxer Floyd Mayweather and UFC lightweight champion Conor McGregor.
The latest came last week following a $25 million offer made by UFC President Dana White for both fighters to sign on the dotted line. If accepted, it would be the biggest payout of McGregor's career. The offer, however, doesn't state how the pay-per-view money would be divided.
Mayweather not impressed
Mayweather (49-0) rebuffed White's offer when asked about it on camera, even going so far as to remind White about how the UFC president used to carry Mayweather's bags back when White worked as a boxing promoter.
Mayweather also claims that he's made offers to both White and the McGregor camp in the past, a claim that White has categorically denied. The boxer called White's offer of $25 million the first real step made towards making the fight happen.
Mayweather saying he remembers when Dana White used to carry his bags is both great negotiation and the best punch he's landed in years— Patrick Wyman (@Patrick_Wyman) January 16, 2017
Some online see the back-and-forth as building blocks for the fight.
Such fascinating times. Far-fetched or not, UFC just publicly attached McGregor to a $25 million purse. How does he go back now?— Ariel Helwani (@arielhelwani) January 13, 2017
Noted MMA journalist Ariel Helwani doesn't see a way out for McGregor now.
The Associated Press contributed to this report.