Mermaids are having a moment right now.
From reboots of famous mermaid movies -- remakes of "Splash" and Disney's "Little Mermaid" are both in the works -- to mermaid lessons and mermaid swimming tails, you can currently find the legendary creature everywhere.
Including, in blanket form. At one point, Amazon said mermaid tail blankets were the most-watched deal ahead of the holiday season.
Even Miley Cyrus is a fan of the mermaid tail blankets.
But mermaid tail blankets have taken off so quickly, that it's proving to be a problem.
The blankets are soaring in popularity and it's causing smaller blanket sellers to have to, as Bloomberg reports, "wage intellectual-property battles against larger rivals."
Blankie Tails is one such mermaid tail blanket seller that is having to fight against copy-cats. According to Bloomberg, the company was one of the earliest to pop up in the space and has made nearly $16 million in its 17-months.
Allstar, the company behind the Snuggie, is one of its largest competitors, but far from the only one.
After Allstar came out with its own blanket, Snuggie Tails, Blankie Tails filed a trademark infringement complaint.
Ironically, Allstar sued Amazon last year for trademark infringement, claiming Amazon allows an "astronomical" number of counterfeit products to be sold on its site. Blankie Tails and Allstar have since entered settlement talks, per Bloomberg.
"This is frustrating," Blankie Tails Founder Hattie Peze told Bloomberg. "At least I’m in the position where the product is so damn popular people want to copy it."
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