ADVERTISEMENT
About Our People Legal Stuff
Screen Shot 2017-01-14 at 4.57.52 PM.png

This Swedish brewery is redefining the way you drink beer in the shower

0

There's nothing like indulging in a refreshing beer in a steamy shower. But the process itself--drinking beer in the shower--can result in one of two things: unexpectedly long bathing routines or excessive belching from powering down a full bottle of beer to accommodate for a shorter shower.

A Swedish brewery is trying to change that.

It has created a double-strength mini beer designed specifically for consuming in the shower.

The Swedish craft brewery PangPang and the creative agency aptly named the product "Shower Beer," a "sweet but strong pale ale in [an] 18 cl (6-ounce) small bottle meant to gulp in three sips while standing in the shower getting ready for the night."

As a brewer I work long and hard days, and when I come home I'm often covered in malt dust...and the shower is a gateway back to normal society.
PangPang brewery founder Fredrik Tunedal

PangPang brewery founder Fredrik Tunedal said the idea for a Shower Beer "is a universal thing."

In terms of the brewing process, Tunedal explained that he allows the Shower Beer ferment longer so it can develop a soapy flavor "perfect for the showing experience."

"The beer is heavily hopped with citrus, and has a citrussy, soapy, and somewhat herbal profile," he continued.

The best part? The Shower Beer can be used as conditioner.

The Shower Beer was released last month and meant only to be a one-time offer. But thanks to overwhelming demand, Tunedal said a second run is in the works. He said he hopes it will become a permanent offering in the U.K. and U.S.

Comments
Read Comments
Comments
ADVERTISEMENT
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark