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This Swedish brewery is redefining the way you drink beer in the shower


There's nothing like indulging in a refreshing beer in a steamy shower. But the process itself--drinking beer in the shower--can result in one of two things: unexpectedly long bathing routines or excessive belching from powering down a full bottle of beer to accommodate for a shorter shower.

A Swedish brewery is trying to change that.

It has created a double-strength mini beer designed specifically for consuming in the shower.

The Swedish craft brewery PangPang and the creative agency aptly named the product "Shower Beer," a "sweet but strong pale ale in [an] 18 cl (6-ounce) small bottle meant to gulp in three sips while standing in the shower getting ready for the night."

As a brewer I work long and hard days, and when I come home I'm often covered in malt dust...and the shower is a gateway back to normal society.
PangPang brewery founder Fredrik Tunedal

PangPang brewery founder Fredrik Tunedal said the idea for a Shower Beer "is a universal thing."

In terms of the brewing process, Tunedal explained that he allows the Shower Beer ferment longer so it can develop a soapy flavor "perfect for the showing experience."

"The beer is heavily hopped with citrus, and has a citrussy, soapy, and somewhat herbal profile," he continued.

The best part? The Shower Beer can be used as conditioner.

The Shower Beer was released last month and meant only to be a one-time offer. But thanks to overwhelming demand, Tunedal said a second run is in the works. He said he hopes it will become a permanent offering in the U.K. and U.S.

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