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Could Nutella give you cancer? The company says you have nothing to worry about.

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Nutella fights back

Ferrero, the maker of Nutella, has launched a new ad campaign after a May study released by the European Food Standards Authority claimed that palm oil used in their hazelnut and chocolate spreads could cause cancer.

The company is now working to reassure customers and that its product is healthy and safe to consume.

This comes after months of backlash from retailers.

According to Reuters, Nutella doesn't plan to stop using palm oil any time soon.

Palm oil is here to stay

Ferrro will continue to stick with the product based on quality and not the cost adding that “making Nutella without palm oil would produce an inferior substitute for the real product, it would be a step backward,” according to the purchasing manager, Vincenzo Tapella in a chat with Reuters.

What's the deal with palm oil?

The EFSA warned that the contaminants found in palm oil are carcinogenic and that even moderate consumption of the substances posed potential risk to children.

The study further suggested that, due to a lack of definitive data, no level could be considered safe. The team behind the study found "cells responsible for metastasis (cancer spread) and suggests a major component of many types of fat, including palm oil, may help speed up the process."

Nutella fans sure have a sense of humor.

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