Home brewery may have just gotten a little easier thanks to a new joint venture between Keurig and Anheuser-Busch InBev (AB InBev), according to a Friday press release.
The partnership plans on improving upon Keurig's now defunct Kold product by providing customers with the technology to make a wide range of adult beverages, including cocktails, beer, spirits and mixers, from the comforts of their home.
We're thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together.
The announcement comes just as Keurig attempts to improve business operations following a massive sales slump. In December 2015, Keurig announced it would sell out to a firm that owns Peet's Coffee for $13.9 billion, according to CNN, as a way to remedy declining sales.
Other details, such as the design or cost of the new Keurig model remain unclear. But the companies did share that their facilities would be based in Massachusetts and Vermont.
Interestingly, Massachusetts is notoriously known for its strict alcohol laws. Bartenders are discouraged from accepting out-of-state licenses as valid proof of legal drinking age, according to John O'Connell, a practicing attorney in Boston.
They should call it Whatever: From the makers of the worst way to brew coffee and the worst beers. https://t.co/E6RJoLmuae— James McCabe (@james_mccabe) January 7, 2017
There's been mixed reaction from coffee and beer enthusiasts on social media.
Apparently all of my letters to Santa have paid off. https://t.co/kZdBKmDi0D— Mickey Blowtorch (@MickeyBlowtorch) January 7, 2017
The question that ultimately remains, however, is whether the product can surpass the growing space of craft beer machines.