WATCH | Goodbye, Atkins: Habit uses algorithms to craft the exact diet that's right for you.
Fad diets are out of style
"A lot of people try -- a lot of people are failing these [fad] diets," Neil Grimmer, the founder of Habit, told Circa. "That yo-yoing is actually really bad for them."
Grimmer's new tech-nutrition startup is born from the idea that most diets aren't one-size-fits-all. Because Habit, with special algorithms that crunch an individual's particular health information, can craft a personalized diet for each user and even provide the exact food it recommends via a meal subscription plan.
How does Habit work?
The Habit starter pack ($299) is sent to your door. Inside are instruments and instructions for collecting your personal health data, including mouth swabs for collecting DNA samples and blood-collection materials to get samples before and after you drink Habit's metabolic milkshake.
Shortly after your materials are mailed back to Habit, your personalized health dashboard is viewable in the Habit app. There, you can read which foods you need more and less of -- ie your personalized diet plan.
Habit will cook for you
If you're not the cooking type, Habit can mail you prepared meals that are made to fit your new personal diet. The service offers weekly meal subscription plans, with breakfast meals running about $9 a pop and lunch and dinner about $13.
With a Fitbit, Habit works ever better
Though Habit was announced a while ago, the service officially launched to customers this week at CES 2017 alongside a partnership with Fitbit. Coupling a Fitbit wearable with your Habit dashboard will calculate your daily calorie burning into the food recommendations that Habit provides.