Tech giant Apple is set to cut production of its uber-popular iPhone by 10 percent during the first quarter of 2017 due to a decrease in sales, reports USA Today.
Apple is ordering the cut based on information given to them by suppliers. They're making the cuts despite ordering a similar stoppage in production on the iPhone 6s last year.
The iPhone 7 is still extremely popular, but the company is having an issue meeting demand due to a shortage of camera sensors.
Apple had hinted that sales would slow.
Fiscal year revenue 2016 decreased for the first time in fifteen years while fourth quarter iPhone shipments were down 5 percent from this time last year.
Deloitte: 2nd-hand phones are 10-15% of sales in developed markets (one reason iPhone install base is larger than unit sales share).— Benedict Evans (@BenedictEvans) December 23, 2016
Some online think that second-hand phone sales may have something to do with the drop.
Others think deflation may have something to do with it.
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