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Cimagine (Cimagine)
Cimagine (Cimagine)

Snapchat bought a tech company that lets you project what you're buying into your home


Snapchat bought Israeli tech company Cimagine earlier this week, TechCrunch reports.

The acquisition reportedly cost between $30 million and $40 million.

Cimagine allows users to project an image of a product they're looking to buy into real-life space using augmented reality, a technology which Snapchat has helped make mainstream alongside Pokémon Go.

WATCH | Here's a look at Cimagine's tech in action.

FILE - In this Thursday, Oct. 24, 2013, file photo, Snapchat CEO Evan Spiegel poses for a photo in Los Angeles. Tax-filing season is turning into a nightmare for thousands of employees working at companies tricked into relinquishing tax documents exposing people?s incomes, addresses and Social Security numbers to scam artists. In fact, in a Feb. 28, 2016, post on its corporate blog, Snapchat revealed that its payroll department had been duped by an email impersonating Spiegel. (AP Photo/Jae C. Hong, File)

Snapchat reportedly made several other acquisitions, many of which did not get major media attention, including Seene, which lets users take three-dimensional selfies and Bitstrips, mostly known for personalized emoji.

Snapchat logo MGN

The move may mean more Snapchat-based promos, like the Starbucks Frappuccino filter from last summer.

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