Ezekiel Elliott drew headlines (and a 15-yard penalty) for jumping into a giant Salvation Army kettle after scoring a touchdown during the Dallas Cowboys' Sunday night game against the Tampa Bay Buccaneers.
He also apparently encouraged viewers to open their wallets. Donations to the Salvation Army spiked 61 percent after the stunt, USA Today reports.
Elliott promised to match any fine the NFL imposed for the stunt with a donation. He was never fined.
Here's the touchdown that led to the celebration.
Elliott, who wears jersey number 21, later donated $21,000 after a fine never came.
The Salvation Army certainly was pleased with the stunt.
As of today, he is our favorite Cowboy player.
Lt. Col. Ron Busroe, the organization's national secretary for community relations and development, said that kind of spike was usually the result of a campaign like Giving Tuesday.
Meanwhile, the game was another gem in Elliott's remarkable rookie season. He set the Cowboys' record for rushing touchdowns in a rookie season (13).