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Why parents are shelling out up to $300 for this must-have Christmas toy of the year

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Why parents are shelling out up to $300 for this must-have Christmas toy of the year

WATCH  | The retail cost of the Hatchimal is $60. But with a little more than just two weeks until Christmas Day, the asking price on the resale market is about five times that price.

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Toymaker Spin Master -- the same company behind the Build-a-Bear Workshop chain and the Etch-a-Sketch -- has a new hot toy for the 2016 holiday season. So hot, in fact, that the Hatchimal has created a booming resale market.

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The popular children's toy features a furry creature inside an egg. Owners get the experience of nurturing their egg until the critter hatches, and then playing with the interactive toy.

Spin Master has tried to minimize the resale market with a posts on its website, including where to find one, and is even holding giveaways for the toy. 

But with the holidays right around the corner, it will be up to buyers to decide if they are willing to pay to make sure they can have the perfect present in time.

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