McDonald's is now testing the use of fresh beef in its burgers.
The fast food chain is testing the fresh beef in 75 of its Tulsa, Oklahoma-area restaurants after receiving positive feedback from an earlier test at 55 restaurants in the Dallas/Fort Worth-area.
The fresh beef patties will be used in the Quarter Pounder with cheese, the Double Quarter Pounder with cheese, the Quarter Pounder Deluxe and the Bacon Clubhouse Burger.
"These burgers are hotter and juicier than our previous quarter pound patties, and are made with fresh 100 percent North American beef that’s simply seasoned with a pinch of salt and pepper," McDonald's Chef Chad Schafer said in a statement to Business Insider.
This move could mean McDonald's is trying to take on it's rival Wendy's, which has been using fresh beef.
Business Insider reports that this could be a major challenge for the chain, which has relied on suppliers who freeze and ship patties to its more than 14,000 restaurants.
But, if the tests produce positive results, the fresh beef patties could give McDonald's a positive image boost.
This isn't the only significant move McDonald's has made recently. In the last 18 months, the chain has removed high fructose corn syrup from its buns and stopped substituting margarine for butter.
Although the change may be a positive move health-wise, according to Business Insider, some franchisees have warned that cooking beef as its ordered could introduce a range of new food-safety issues.
Some franchisees said they are concerned that it would prevent them from serving a large number of customers quickly.
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