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Taylor Swift is getting her own online-only TV channel

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This might explain why Taylor Swift didn't drop an album this year.

Taylor Swift NOW will launch with AT&T's DirecTV Now. It's a "video experience" that includes unique videos, concert footage, behind-the-scenes content and original commentary from Swift, AT&T announced Monday

DirecTV Now is AT&T's new streaming platform that lets subscribers watch TV channels online. AT&T customers can stream Taylor Swift NOW content for free -- it won't count against their data bills.

Announcing #TaylorSwiftNOW only on AT&T | AT&T

WATCH  | Here's the video from the announcement. It doesn't exactly reveal much, except that Taylor Swift NOW is "coming soon."

We can't wait to get Taylor Swift NOW into the hands of fans to stream everywhere.
John Stankey

Taylor Swift NOW will also include original, exclusive content in the future, said John Stankey, CEO of AT&T Entertainment. AT&T inked a multi-year contract with Swift in October.

One observant fan noticed an initial upload of the video had "new music" in the caption.

How excited are you for Taylor Swift NOW?

POLL  | How excited are you?

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