The Moroccan TV program "Sabahiyat" has issued an apology after airing a segment last Wednesday that shared makeup tips for covering up evidence of domestic abuse.
The segment featured a smiling makeup artist and a model whose face was covered with bruises.
Mashable reported that during one point in the segment the makeup artist, Lilia Mouline, said, "Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don't show."
By the end of the segment, the host said, "We hope these beauty tips will help you carry on with your daily life," according to The Guardian.
The controversial segment sparked backlash on social media and even prompted a petition on Change.org.
"I think they missed the point.... they should be stopping domestic violence and working towards creating laws programs and facilities in place to end it.... not teach its victims to hide it from people," one commentator wrote on Facebook.
Another wrote: "This is probably the most tone-deaf thing I have witnessed on the internet - which in 2016 is saying a lot."
The TV station issued an apology on Facebook in response to the backlash.
"The management believes that this section is completely inappropriate and has an editorial error of judgement in view of the sensitivity and the gravity of the subject of violence against women," the statement read.
The makeup artist told Yabiladi that she wasn't trying to normalize domestic violence.
She went on to justify the segment telling Yabiladi, "We are here to try to provide solutions to these women who, for a period of 2 to 3 weeks, are putting their social life aside for the duration of their wounds."
Mouline added that the makeup allows victims of domestic abuse to "continue living normally while waiting for justice."
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