Who needs a pizza delivery driver when you could have a reindeer deliver food to your doorstep?
Domino's Japan is rolling out pizza delivering reindeer as part of what could quite possibly be one of the biggest holiday publicity stunts of the season.
The reindeer will be taking on the cold to ensure a speedy pizza delivery on Japan's northern island of Hokkaido, according to The Telegraph.
According to a press release, Domino's is working with reindeer breeders from the Hokkaido Delivery Integrated Research Center to train them in pizza delivery.
The company is planning a full-scale rollout of the delivery reindeer by December.
Thursday, the company announced that the reindeer, just like any other delivery driver, will be tracked in real-time using GPS.
Weather agencies in Japan are calling for a particularly cold winter this year. Thursday's snowfall in Japan's capital city, Tokyo, marked the first November snowfall in 54 years, according to Japan’s Kyodo news agency.
So for Domino's Japan, the sturdy reindeer may be a good move to ensure customers still get their pizza.